Users are authenticated via their Facebook profile, and also need to provide card details to pay for drinks (with payments processed via Stripe), so Christoforakis claims there’s “no risk of being catfished or spammed” — something he reckons is “common” on existing dating platforms.The app soft launched in April 2014, but officially launched in beta last month and is now stepping up marketing activity in its East London target area.
If rendeevoo can locate enough trendy East London quick-after-work-drink seekers to drive significant traction it’s aiming to monetize the app via commissions charged to partnering bars for each booking.
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Of course the value proposition addresses more male users’ needs, but there is an increasing number of female users who find our product as a great solution to their socialising needs,” he says, when I ask who the app is for.