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Harli Lotts (not her real name) knows her audience better than just about anyone I've ever met in online media.In just two years, the bubbly blonde from El Paso, Texas, has gone from manager of a rent-to-own store to rising internet starlet by making personal connections with a loyal online audience.
She would become something of an internet phenomenon, a precursor to the unvarnished You Tube, Snapchat and Instagram celebrities of today.When Jennifer Ringley picked up a webcam at her college book store in 1996, she had no way of knowing she'd serve as the catalyst for an industry that's been estimated to pull in more than $1 billion in revenue annually.Just two years earlier, Connectix, a small peripheral maker released the Quick Cam, a digital camera that sat on top of your Apple's Macintosh and delivered 320-x-240 black-and-white images at 15 frames per second for $100.Kelly Holland, owner and CEO of Penthouse, says beyond driving profits, the adult entertainment industry and social networks are serving the same basic need."Cams are the adult industry's response to Facebook, frankly," Holland says. It became what it was, I would tell you, not through Zuckerberg's brilliance, but because it was just the right thing at the right time.It was in the pocket for where we were culturally, and where were we.She appeared in profiles for major media organizations and eventually made a much-cited appearance on David Letterman's show.
But for all of the mainstream hype, Jennicam's appeal was decidedly NSFW.
Early on, she decided to giver her followers unrestricted access to her daily activities, including intimate moments like masturbation and sex.
At its peak, Jennicam attracted seven million visits per day.
Like Instagram influencers or You Tube makers, today's webcam models need little more than a strong Wi Fi connection and an internet-connected camera to make a living.
Signing up for services like My Free Cams, Flirt4Free, or Chaturbate, which are essentially platforms like Facebook or Snapchat, is simple.
These studios provided, and still do outside of the US, access to a safe space as well as the means to stream.